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Technology Bites Man Again

If entrepreneurs didn't know by now that Technology was taking over the business world, now it's encroaching on the gambling casinos. We can't even escape it on our trips to Las Vegas.

RADIO-FREQUENCY IDENTIFICATION is headed for Vegas. Casino chips embedded with RFID tags and are being tested at the Hard Rock Hotel & Casino and will be displayed this month at the new $2.7 billion Wynn Las Vegas hotel and casino.

The chips will each be given a unique player code to track behavior and possibly get more revenue out of high rollers. It's estimated that this could be a $100 million business by the year 2010.

There are two Vegas based companies that own the casino-RFID game: Progressive Gaming International and Shuffle Master.

Progressive's TableLink, which reads RFID chips using table-embedded antennas and records the wagers on a dealer's PC, is the system of choice at the two casinos. Progressive and Shuffle Master have also developed optical card shoes, which holds decks and scan cards as they're dealt. Shuffle Master's Intelligent Shoe is already getting rave reviews in Australia and Asia.

The cost of outfitting a table with the chips and antennas costs a casino about $8,000, but analysts predict that Progressive will score bigger bucks from the $6 per day per table it charges for its system.

One RFID chip costs a casino 40 cents more than a standard chip, but that margin will drop to about 10 cents in the coming months.

This is certainly a "technology leap" from the "eye in the sky" that we all knew about in the casinos, but I don't think that even George Orwell would have thought of these chips.

Those of us who used the games in Vegas casinos to escape our computers and software programs, seem destined to be followed by technology no matter where we go.

Somehow Radio-Frequency Identification in poker/gaming chips just doesn't seem to be what a good poker player expects. Oh well, technology marches on...and on�.and on.

OLIN e-Publishing Company, Denver Colorado agrees to beta test period of 120 days with 1on40.com. 1on40 spokesperson claim they (OLIN) are at or going to the NUMBER ONE position on the TOP 40 Search Engines to include Google and Yahoo - getting MASSIVE real search engine traffic spending lots of money on their web sites. Clients of 1on40 are getting richer while their competition is losing sales and becoming poorer.

Franchising is a growing phenomenon. More and more people are looking at Franchising as a potentially 'risk free' way of starting out a new business venture and escaping the job or daily grind of the 'rat race'.

What is a non-disclosure agreement for a business and why the heck do I have to sign one?

For those of us who grew up with parents who worked for businesses rather than owned them, the world of business can be quite a mystery. Even more so if we've dared to try to start one of our own. There is the factor of what type of business to start - a product or service business. There are the issues of doing a good market analysis, licensing the business, understanding the codes of law governing businesses, and determining just what type of business structure to choose - especially if the business will have employees. For example, should we start a sole proprietorship or a corporate business? It's a lot to work on, and it's not an overnight process to the road of success. But, the most crucial challenge to whether a business succeeds or fails lies deep within the realm of emotional versus financial intelligence.